Hylink & The 2016 IAB Global Summit
Events Oct 04, 2016
On September 28th, Su Tong, founder and CEO of Hylink, was invited to speak at the annual IAB Global Summit at the Bank of America Tower in Manhattan. The theme of this year’s summit was: “Putting Consumers First: Refocusing the Global Digital Advertising Industry. Humphrey Ho, the Managing Director of Hylink North America, accompanied Su Tong, for an interactive, bilingual speech.
The IAB Global Summit, one of the leading and exclusive events of the digital age, brings together leading global brands, creative and media agencies as well as technology companies who are at the vanguard of the digital area. Forward-thinkers gathered to discuss the future of the digital industry and share cutting-edge technical experience and outcomes, in a move to pave the way for the future development of the industry.
Su Tong’s presentation was entitled “An Expert Look at Breakthrough Trends in Content Marketing in the World’s Largest Consumer Market” which Hylink was tasked with sharing high-level insights into the Chinese marketplace and emerging trends for the future development of digital, including what’s leading in content marketing/ in-content product placement strategies and executions, as a means of evolving beyond display/interstitials’ poor results and delivering a better user experience while serving advertisers’ needs. Su Tong also included client case studies from Disneyland/Chevrolet, SK-II and General Mills.
We were honored to be the only Chinese company presenting at this year’s summit and will be posting more top highlights of the event later this week.