Hylink Wins 15 Awards at The 2016 China Advertising Great Wall Awards
Events Oct 30, 2016
On October 13th and 14th, The 2016 China Advertising Great Wall Awards hosted its two-day awards ceremony, recognizing winners of the “Media Marketing Award” and “Interactive Creative Award” at Doubletree by Hilton, Beijing. This year, competition was exceptionally fierce with over 2,700 applications.
The “Media Marketing Award” honors those creative, marketing cases that generated the best ROI for advertisers. The “Interactive Creative Award” honors creative that utilized digital technology and media to increase business value and attract consumer attention.
Hylink scored 15 awards with outstanding performances from its offices in Beijing, Shanghai, Guangzhou, Shenzhen, and Xi’an of Hylink Shanghai.
The review panel made their decisions based on each agency’s presentation and Q&A session after final rounds.
Hylink won two gold awards, eight silver awards, five bronze awards. Four additional case studies were awarded honorable mentions.
The Beijing office, in particular, won the gold award in the wireless category and social marketing for its product placement cases for “Mengniu Selected Meadow Milk & Independence Day: Resurgence”, and “Mengniu Yogurt and TFBOYS Galaxy”.
Here is a rundown of Hylink’s 2016 China Advertising Great Wall Awards: