Chinese 90's Millennials (II)
Research Sep 02, 2016
We’ve researched key communication tools and strategies in winning Chinese millennials hearts and market share.
This infographic highlights how understanding millennials aspirations, anxieties, concerns and uncertainties will help marketers find innovative ways to communicate and inspire this powerful generation. Marketers and brands can build solid relationships by tapping into their ability to see the world as millennials see it and experience the world as they experience it.
Here is our follow up to part one, and this is what we know: