Union Voole of Beijing respositions as IPTV
Press May 26, 2016
On May 26, 2016, Union Voole of Beijing, announced that they would reposition their company as an interactive TV cloud service provider (IPTV), dubbing the premier cloud service "Union Voole Cloud".
Over the past several years, the IPTV cloud has set off as a global trend within the media and entertainment industry. The IPTV cloud is estimated to exceed 300 million monthly active users in China by the time 2018 comes to an end, making Union Voole China's largest interactive TV content platform service provider.
According to the company's president and CEO, Shao Ding, the IPTV cloud focuses on the global interactive TV industry and integrates five service areas including technology, products, content, operations, and sales. In addition, the cloud also provides users and partners with a precise, interactive media and advertising platform.
Union Voole and Hylink formed a joint venture advertising agency for the purpose of establishing a deeper cooperation of content strategy and maximizing the business value of content. The partnership with Hylink supports Union Voole by finding advertisers to promote on the IPTV platform and to develop a technology for programmatic inventory management as well as programmatic buy side integration.