Hylink Won the 2016 Baidu Digital Marketing Contest
Articles Mar 16, 2017
Co-hosted by the Baidu Certification Program and the Communication University of China, "the 2016 Baidu Digital Marketing Contest” was held at the Zhongguancun Software Park on February 17, 2017. This year, a total of 46 agencies participated in the contest. Out of 72 marketing campaign case submissions, 34 were carefully selected to compete in the final round. In the finals, Hylink Digital stood out and won the gold medal for the second time after 2014 with its Chevrolet, Disney and Baidu co-marketing campaign.
Upon the opening of Shanghai Disneyland Park, Chevrolet launched a live consumer interaction campaign where consumers were encouraged to scan the Chevrolet brand logo to win a pass to the Shanghai Disneyland Park. During the campaign, Baidu’s image search technology was applied to commercial use for the first time. The marketing campaign resulted in a substantial increase of consumer engagement and connection with the Chevrolet brand.