To portray the conceptual slogan "Take off your suit; your heart is very GS."
We decided to break from the strictures of social roles and give users a business card that reveals their true inner-self.
We developed a HTML5 site on Wechat to give people a second business card.
Once the user selected their gender and current job, ten different “dreams” and/or ideal lifestyles appeared. Once they selected their ideal lifestyle and swiped the screen to take off their “suit”, a business card popped up allowing users to personalize it as they wished.
After creating their business card, users could schedule a GS test drive on the Wechat HTML5 site.
We provided China’s top mobile apps with splash screens in the following categories: entertainment, efficiency, social and reading.
We created a “share” function for the business card to maximize the breadth of brand spread
With a $1M direct buy budget and in the first 5 days: