How to stand out during Chinese New Year - China’s busiest ad season.
Generated social buzz around “A better 2015” on January 1, 2015.
Produced three types of on-brand TVC spots showcasing target audiences’ expectations of a better 2015.
Collaborated with the most influential TV stations, online and print media outlets, customizing the campaign theme of how your “better 2015”begins.
Before the New Year, Hunan TV teased the campaign via its Weibo and Wechat and then was followed by the launch of the 3 TVC spots right after during the Chinese New Year gala show.
Customers could get various gifts to support their “better 2015” online and offline. By participating in this campaign, users could send a text message and get the chance to win the gifts-- online supermarket… promotional ad.
We provided a special new year shopping list, incorporating a “Better 2015” concept into shopping desires.
Created major portal websites, video sites, mainstream app-open screen ads launched for Milk Deluxe New Year’s campaign key visual.