In 2015, Milk Deluxe wanted help celebrating their ten-year anniversary. The brand sought an overhaul on both their identity and image, and we were tasked to create measurable social impact.
The first phase of the campaign started with digital and later through to traditional media format (TVC). The campaign also included broadcasting their “decade of dreams” content on both traditional TV and OTV. Following this, a social content push was coordinated across a variety of social platforms as well as verticals and BBS.
Views of 100 stories from 100 influencers
Views of 10 episodes of Documentary on Youku, which is 3x compared to documentaries of a similar style in the past four years.
Huge social buzz and audience discussion,
which led to a deep and positive impression of the brand’s image.